دانلود رایگان کتاب Negotiation The Art Of Getting What You Want بزبان انگلیسی
We are all negotiators. I happen to make my living by negotiating, but even if I built houses or wrote computer code all day long, I would still be a negotiator. Maybe I would have to negotiate with my boss for a longer lunch break or a new computer. And I would certainly have to negotiate with my wife about our vacation plans if I wanted to cool out on a beach for a week and she wanted to explore Incan ruins in Peru (but on that one, when I lose I still win since she drags me off to the most interesting places and we always have a great time). The point is that we all
negotiate all the time. There’s no way around it, unless you’re a hermit.
You already know something about negotiation, probably a lot more than you think you know. You may not have an effective, systematic approach to the subject – it’s my job to furnish you with that – but you nonetheless have an intuitive sense of how to go about the process, just by virtue of being human. What is negotiation after all? It is merely an exchange between people for the purpose of fulfilling their needs. It doesn’t matter whether your need happens to be consummating a multimillion dollar merger or whether its keeping your next-door neighbor’s dogs away from your garden; if you have any needs at all and have to involve someone else to have them met, then you have to negotiate …..